Website Redesign For Commercial Gear | Manufacturing Company
Epistic Technologies re-designed website for for Commercial Gear & Sprocket Company, reimagining how its custom gears, sprockets, machining capabilities, quality standards, and engineering expertise could be presented through a modern, RFQ-focused website.
About Commercial Gear
Commercial Gear & Sprocket Company is a third-generation precision gear manufacturer based in East Walpole, Massachusetts. The company produces made-to-print gears, sprockets, splines, rack-and-pinion systems, ratchets, jaw clutches, timing pulleys, and related machined components for OEMs, machine builders, transportation, construction, mining, defense, medical, and other industrial applications.
Key Project Objectives :
The objective of this redesign was to modernize the company’s online presence, simplify technical product discovery, strengthen quality positioning, improve RFQ visibility, and create a scalable website architecture ready for future content-management integration.
- Showcase custom gear manufacturing expertise
- Improve gear and product discovery
- Clarify machining and inspection capabilities
- Strengthen AGMA and quality positioning
- Simplify quotation requests
- Create an SEO-ready website structure
- Prepare structured content for CMS management
- Improve mobile usability
Business Challenges Identified
Our Research Process
The redesign strategy was informed by Commercial Gear’s public product structure, gear-cutting capabilities, quality-inspection standards, engineering resources, industry markets, buyer journey, and quotation process.
- Website Audit
- Competitor Review
- Product Taxonomy
- Buyer Journey
- SEO Research
- Information Architecture
- CMS Content Modeling
- UI Strategy
Solution Strategy
We combined manufacturing research, product-focused UX strategy, and modern frontend development to create a high-performance Manufactruing company website centered on technical product discovery, quality credibility, RFQ conversion, and flexible content management.
Nine product families, machining capabilities, quality resources, industry applications, and engineering content were reorganized around how OEM buyers and engineers evaluate gear manufacturers
Expected Business Benefits
Newly designed website is intended to help engineers, OEM buyers, and procurement teams evaluate Commercial Gear more efficiently while improving product visibility, technical trust, mobile usability, search discoverability, and quotation engagement
- Improve credibility with OEM buyers
- Simplify custom gear discovery
- Clarify machining capabilities
- Surface engineering resources
- Strengthen AGMA quality positioning
- Support qualified RFQ enquiries
- Enable easier content updates
Technologies Used
Built on WordPress with a responsive, performance-focused design, reusable page templates, and SEO-friendly architecture. The website supports future integration with CRM systems, analytics platforms, RFQ workflows, and other business tools.
The structured WordPress CMS enables easy management of gear products, capabilities, industries, engineering resources, articles, careers, downloadable resources, and page-level SEO settings without requiring technical assistance for routine content updates.
Wordpress
Javascript
MySQL
Html/CSS
AWS
Analytics