CNC Swiss Machining Website Redesign | Northern Precision

Epistic Technologies created an independent website redesign and Strapi CMS implementation for Northern Precision, transforming its CNC Swiss machining expertise, equipment, industry applications and RFQ process into a fast, technically focused and mobile-friendly digital experience.

View Interactive Website

Since 1999

CNC Swiss Specialists

5+

Citizen L20 Machines

4-Axis

Simultaneous Machining

5–160K

Prototype-to-Production Lots

About Northern Precision

Northern Precision is a Fairfield, Ohio machine shop specializing exclusively in CNC Swiss machining. Founded in 1999, the company manufactures small, intricate and complex components using sliding-headstock technology, live tooling, main- and back-spindle operations and single-chucking production.

Key Project Objectives :

The objective of this redesign was to communicate that specialization more clearly, help technical buyers evaluate machining capabilities faster, improve RFQ visibility and provide Northern Precision with a structured Strapi CMS for managing content internally.

Establish a strong CNC Swiss machining position
Showcase complex small-part capabilities
Highlight equipment and machining processes
Improve industry-specific content discovery
Simplify drawing and RFQ submission
Build a scalable technical SEO architectur
Enable content management through Strapi
Improve mobile usability and performance

Business Challenges Identified

Unclear Swiss Machining Positioning

Limited Technical Capability Depth

Underused Equipment Proof

Broad Industry Content

Fragmented RFQ Journey

Developer-Dependent Updates

Our Research Process

The redesign strategy was informed by Northern Precision’s machining specialization, Citizen equipment, part-complexity requirements, industry applications, sourcing journey, search opportunities and quotation workflow.

Existing Website Audit
CNC Search-Intent Mapping
Capability and Equipment Mapping
Technical Buyer Journey
Industry Content Planning
RFQ Conversion Review
Strapi Content Modeling
SEO and Internal-Link Strategy

Client Type

CNC Swiss Machine Shop

Methodology

Research-Driven Design

Project Type

Website Redesign & CMS

Project Timeline

1 Month

Team Size

3 Specialist

Client Location

Fairfield, Ohio

Industry

Precision CNC Swiss Machining

Engagement Model

Independent Design Study

Solution Strategy

We combined CNC machining research, technical content strategy, UX design and modern web development to create a high-performance website centred on capability discovery, engineering credibility, organic visibility and RFQ conversion.

Equipment, processes, part complexity, lot sizes, industries, case studies and quotation requirements were structured around the questions engineers and sourcing teams ask before sending a drawin

CNC Swiss Brand Positioning

The visual identity and content hierarchy clearly communicate Northern Precision’s specialization in small, intricate and difficult-to-machine Swiss components

Capability-Led Navigation

Capabilities, equipment, processes, industries and case studies are organized around how technical buyers evaluate a precision machine shop.navigation system.

Equipment and Process Proof

Citizen L20 equipment, four-axis machining, main- and back-spindle operations and single-chucking production are presented as evidence of technical capability.

Industry-Specific Content Paths

Dedicated industry content connects Swiss machining benefits with the dimensional, geometry and production requirements of each application.

RFQ and Drawing Submission UX

Prominent quotation pathways help buyers submit quantities, materials, tolerances, specifications and drawings with less friction.

Strapi Content Operations

Strapi provides structured management of capabilities, industries, equipment, articles, case studies, FAQs, careers, media and SEO information.

Mobile and Performance Engineering

Responsive layouts, optimized media and reusable components create a faster, more usable experience across desktop, tablet and mobile devices.

Expected Business Benefits

The redesigned website is intended to help engineers and sourcing teams evaluate Northern Precision more efficiently while improving specialist positioning, technical credibility, organic visibility, content publishing and quotation engagement.

Strengthen CNC Swiss machining authority
Clarify equipment and machining capabilities
Help technical buyers self-qualify
Improve industry-specific search visibility
Simplify RFQ and drawing submission
Enable internal website updates
Support qualified machining enquiries

Technologies Used

Built with Next.js, React and TypeScript, the website combines responsive frontend performance with full Strapi CMS integration for structured publishing, technical SEO and scalable content management.

Capabilities and services
Equipment and machine details
Industry landing pages
Technical case studies
Articles and resources
Careers and job listings
FAQs and global information
SEO titles and descriptions

Northern Precision | CNC Swiss Machining Website Redesign

React.JS

Strapi

PostgreSql

Html/CSS

AWS

Slack

Does Your Website Explain Why Buyers Should Choose Your Machine Shop?

Epistic Technologies helps precision manufacturers turn outdated websites into technically credible digital platforms that clarify capabilities, strengthen search visibility, simplify content management and support better RFQ conversations.

Request a Manufacturing Website Review

FAQ

1Why does a CNC Swiss machine shop need a specialized website?

A specialized website helps engineers and procurement teams understand machine capacity, part complexity, tolerances, lot sizes, equipment, industry experience and drawing requirements before submitting an RFQ.

2What is CNC Swiss machining

CNC Swiss machining uses a sliding headstock and guide bushing to support the workpiece close to the cutting tool. This configuration is particularly effective for small, slender and complex parts requiring multiple features and close dimensional control.

3What makes Northern Precision’s capabilities distinctive?

Northern Precision specializes exclusively in Swiss machining and operates five Citizen L20 machines. Its published capabilities include four-axis simultaneous machining, multiple operations in one setup, miniature parts and long components with length-to-diameter ratios above 5:1

4What content can be managed through Strapi CMS?

Authorized users can manage capabilities, industries, equipment, case studies, articles, FAQs, careers, media, contact details and page-level SEO metadata through the Strapi administration interface.

5How long does a CNC manufacturing website redesign take?

A focused manufacturing website commonly requires four to eight weeks. Projects involving extensive content migration, Strapi configuration, industry landing pages, custom forms and third-party integrations may require additional time.

Disclaimer

This project is an independent website modernization study created by Epistic Technologies to demonstrate its manufacturing research, content strategy, UX design, frontend development and Strapi CMS implementation capabilities. It was not commissioned by, endorsed by or affiliated with Northern Precision. Company names, trademarks and factual business information remain the property of their respective owners and are referenced from publicly available sources.