Website Redesign for Custom Gear Manufacturer | Commercial Gear
Epistic Technologies created an independent website modernization concept for Commercial Gear & Sprocket Company, reimagining how its custom gears, sprockets, machining capabilities, quality standards, and engineering expertise could be presented through a modern, RFQ-focused website.
About Commercial Gear
Commercial Gear & Sprocket Company is a third-generation precision gear manufacturer based in East Walpole, Massachusetts. The company produces made-to-print gears, sprockets, splines, rack-and-pinion systems, ratchets, jaw clutches, timing pulleys, and related machined components for OEMs, machine builders, transportation, construction, mining, defense, medical, and other industrial applications.
Key Project Objectives :
The objective of this redesign was to modernize the company’s online presence, simplify technical product discovery, strengthen quality positioning, improve RFQ visibility, and create a scalable website architecture ready for future content-management integration.
- Showcase custom gear manufacturing expertise
- Improve gear and product discovery
- Clarify machining and inspection capabilities
- Strengthen AGMA and quality positioning
- Simplify quotation requests
- Create an SEO-ready website structure
- Prepare structured content for CMS management
- Improve mobile usability
Business Challenges Identified
Our Research Process
The redesign strategy was informed by Commercial Gear’s public product structure, gear-cutting capabilities, quality-inspection standards, engineering resources, industry markets, buyer journey, and quotation process.
- Website Audit
- Competitor Review
- Product Taxonomy
- Buyer Journey
- SEO Research
- Information Architecture
- CMS Content Modeling
- UI Strategy
Solution Strategy
We combined manufacturing research, product-focused UX strategy, and modern frontend development to create a high-performance website centered on technical product discovery, quality credibility, RFQ conversion, and flexible content management.
Nine product families, machining capabilities, quality resources, industry applications, and engineering content were reorganized around how OEM buyers and engineers evaluate gear manufacturers
Expected Business Benefits
Newly designed website is intended to help engineers, OEM buyers, and procurement teams evaluate Commercial Gear more efficiently while improving product visibility, technical trust, mobile usability, search discoverability, and quotation engagement
- Improve credibility with OEM buyers
- Simplify custom gear discovery
- Clarify machining capabilities
- Surface engineering resources
- Strengthen AGMA quality positioning
- Support qualified RFQ enquiries
- Enable easier content updates
Technologies Used
Built with a modern React-based frontend architecture designed for responsive performance, reusable content components, technical SEO, and future integration with a headless CMS, CRM, analytics, and RFQ workflows.
The structured website architecture supports headless CMS management for gear products, capabilities, industries, engineering resources, articles, careers, downloads, and page-level SEO settings
React.JS
Strapi
PostgreSql
Html/CSS
AWS
Slack
Does Your Website Reflect the Precision of Your Manufacturing Work?
FAQ
Disclaimer
This project is an independent website modernization study created by Epistic Technologies to demonstrate its manufacturing research, UX strategy, content planning, UI design, and frontend development capabilities. It was not commissioned by, endorsed by, or affiliated with Commercial Gear & Sprocket Company. Company names, trademarks, product information, and factual business details remain the property of their respective owners and are referenced from publicly available sources.